Amie Gray (CEO of N³ Innovation, based in Silicon Valley) contacted me in early 2021 with a clear idea and a direction she was going. A brand that encapsulated three main keywords: Partnership | Connecting | Timelessness.
A simple logo with three elements is needed to evoke togetherness and partnership, as well as innovative, cube-like, with elements coming together to form a futuristic shape.
First, I highlighted the above keywords + Simple | Futuristic | Cubed | Coming together | Number Three. Then, I started to contextualise. Next, was a concept for a newsletter called The Cube, which I also took to the workshop.
Intuitively, I wanted a brand aesthetic that was contemporary with a modern twist. The challenge was to modernise the business intelligence symbology that seems to be trapped inside conservative walls.
I began experimenting with the shape of the cube. I placed three inverted hexagons next to each other to represent partnership (the three main executives at N3). A strategy began to emerge. Then, the concept of infinity, which ultimately conveys the perpetual engine behind Silicon Valley.
As a result, I created a brand recognition strategy that goes beyond its main signifier. I looked for the inexplicable, something that was emotionally powerful. I wanted to pull the user closer to the brandmark, so the details could be appreciated.
A perfect collaboration led to the birth of a unique brand.
Amie already had most of the colours in mind. She listed the main 4 colours for me. I developed the remaining three colours to ensure as much scope as possible to apply across all communication. The final palette consists of 7 contrasting colours allowing for infinite application.
This icon is a perfect representation of partnership.
Different ideas stemming from the same powerful think tank.
Focusing on the main three key strengths: strategy, analytics, and statistics.
The Cube is a representation of depth and dimension in strategy execution.
I created a brand recognition strategy that goes beyond its main signifier. I looked for the inexplicable, something that was emotionally powerful. I wanted to pull the user closer to the brandmark, so the details could be appreciated.
A brand is more than just pretty colours and fancy logos. I will push your business idea into a recognisable brand. The first consultation is always free.
Let's grab a coffee! 😊
Building brands for the businesses of the future